The World's Strongest Man is an international Strongman contest that takes place every year. It is run by Endeavor subsidiary IMG event management company. The show airs in the US during the summer months and in the UK towards the end of December. Participants are able to qualify by being in the top three spots at the four to eight Giants Live events each year.The the current sponsor of the event is SBD Apparel. Previous sponsors include Tachi Palace, Coregenx, Commerce Hotel and Casino, DAF Trucks, Tonka, MET-Rx, and PartyPoker.com.The event has a number of rival and parallel competitions with which it is sometimes confused, such as the Strongman Super Series, the no longer in operation IFSA Strongman World Championships (run from 2005 until 2007 following the International Federation of Strength Athletes parted company with WSM in 2004) and the Strongman Champions League.The concept of "The World's Strongest Men", as it was originally called, was created in 1977 for CBS by Langstar Inc. David Webster, who was a Scot who later received an OBE for services to the sport as the chief organizer of the event since its inception.
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